Annefloor

MARKETING | TECHNOLOGY

About me

Years ago, I learned the ropes of marketing and e-commerce in telecom. Fast forward several years, I have helped numerous multinational, publicly traded companies with the modernization of their marketing- and advertising technology stack. I love to work at the intersection of consumer driven business and technology, to help organizations with the inception, implementation and successful adoption of digital- and technology driven change. Over the years, I have learned the importance of the people and the processes involved in the (technological / digital) change. My second favorite thing to do is translating (business) strategies into tactical and operational plans that drive for successful change. My most favorite activity? Take my family out on a boat, or for a “bakfiets” bike ride in one of Netherlands’ national parks.

HOW CAN I HELP

I help organizations move fast, simplify complexity, and deliver high-impact digital outcomes.

From product launches to transformation programs, I turn ambition into execution—with clarity, speed, and results.

Digital Product Management

From idea to launch—fast.
I help turn concepts into live, user-friendly digital products.
What you get:
• Clear product direction and MVP definition
• Agile delivery from discovery to go-live
• Real-world results—faster, simpler, better
Best for: E-commerce and digital teams launching new products or revamping existing ones.

Digital Strategy Execution

Practical strategies. Real progress.
More than a plan—I help you activate your digital strategy.
What you get:
• Business-aligned digital roadmap
• Tactical action steps and quick wins
• Hands-on support to move from vision to delivery
Best for: Leaders ready to scale or transform digital operations.

 

Program & Project Delivery

Structure meets momentum.
Big initiative? Tight deadline? I bring the plan, structure, and follow-through.
What you get:
• Fast scoping and gap analysis
• Clear timelines, roles, and priorities
• Confident delivery, from kickoff to completion
Best for: Cross-functional digital, marketing, or transformation programs.

 

Change Leadership

Guiding teams through change—with clarity and buy-in.
Whether it’s a new system, structure, or way of working, change should stick.
What you get:
• Tailored change plans and stakeholder comms
• Reduced friction, increased adoption
• Sustained momentum across teams
Best for: Companies rolling out digital or organizational transformation.

MarTech Stack Optimization

Less tech confusion. More results.
Get the most from your marketing and advertising tools.
What you get:
• Clear view of what’s working (and what’s not)
• Identification of gaps, overlaps, and quick wins
• A streamlined stack that supports your goals
Best for: Marketing leaders struggling with bloated or underperforming tech stacks.

Simplifying Complexity

From chaos to clarity.
If it’s messy, unclear, or overwhelming—I bring structure and focus.
What you get:
• Aligned teams and defined ownership
• Streamlined workflows and clean roadmaps
• Less noise, more progress
Best for: Teams stuck in complexity and needing a reset or fresh start.

 

Testimonials & Featured Clients

“Annefloor has the amazing ability to bring structure in bold ideas, defining tangible actions and directions to deliver growth or change, with great passion”

 Sr Director Marketing, NIKE

“Annefloor is honest and positive and she thinks outside-in. She brings good energy and empowers the people around her”

Vice President, Life Fitness

"Annefloor's no-nonsense and clear approach to digital change, makes her successful in connecting with different types of stakeholders to drive enthusiasm and create buy-in across the board"

Director Digital, Unilever

GET IN TOUCH

Ready to get started?

Let’s talk about how I can help bring structure, speed, and clarity to your next digital initiative.